SPRING SUMMER 12 CAMPAIGN
In less than two years WEEKEND OFFENDER has escalated from a small T-shirt collection to a well established fashion brand that is raising eyebrows throughout the UK.
With a huge following online and the very best accounts selling the clothes the label has been exceeding all sales expectations. The brand has also earned itself a very respectable celebrity following, recently worn by like of ‘Rizzle Kicks’, ‘Example’, ‘Plan B’ and many more, and if it’s good enough for them it’s good enough for me!
With this success Weekend Offender have now proudly opened the doors to their first ever flagship store in D’arblay St central Soho, with Paul Weller, Tinie Tempah and Rizzle Kicks already setting foot in the store!
The store will showcase a wider, more diverse collection with limited editions, and exclusives such as the recent collaboration with Kingston Kustoms who have created a series of bespoke fixed wheel racers.
The Patriotic British brand progresses into Spring Summer 2012 with a collection that sees the brand mature and develop into its fifth season. Key pieces for SS12 include hooded wax coated cagoules with slick wooden buttons and branded toggles, fine knitwear in an array of colours and as always an iconic range of printed T-Shirts celebrating British youth culture past and present.
The brand will be continuing this fast pace well into 2012 focussing on detail and originality, letting the product speak for itself.