We just believe in being true to our values and following our intuition. If you want to have a lasting brand you have to have to be true to your identity. With us, we love being creative as well as embracing the path of being different. You may catch seven different brands using the same design in essence with difference. We think designers shouldn’t limit themselves to what the market is doing; you should do what’s true to your identity and your passions. We feel like exceptional footwear comes from designs that are created in passion.
We’re inspired by God. We feel that God is creative in all that He does, and we reflect his nature. So honestly a lot of our inspiration comes from shoes that we feel passionate about, our personal style, and our spirituality. Most of all we’re inspired by anyone or anything that is full represents the culture of creativity. Like we said before we feel that represent the way that God thinks. This first design that we put out has a lot of detail. Each aspect captures an important representation of each our style. But the inspiration comes from just wanting to be creative and not following set rules as to how a sneaker/shoe should look. We get inspired by people like ASAP Rocky or footwear like Balenciaga and YSL. They embody creativity and class.
Do you try and give each sneaker its own personality?
We have to. You can’t make quality footwear if each design isn’t unique and cared for. We want each design to stand on its own. We take time to draw in inspiration from different elements and then incorporate into each individual design.
What other brands do you admire?
We admire all types of brands. We don’t only admire footwear; we admire different clothing brands too. We love En Noir, Adyn clothing, Balenciaga, YSL, Creative Recreation, Guiseppe, etc. Honestly, we love any type of high fashion or creative urban wear. But those brands in particular definitely have our eye.
Any advice for other budding designers?
The most important that we could give is to believe in your design and vision. Secondly, no matter what happens, do not quit on your dream. It’s taken a long time just to get to this point, and we’re still just beginning. You have a lot of people that want to succeed so fast that they don’t take the time to build a strong foundation. When we release our product, our brand is going to have a lasting impression. There are too many brands and designers out there that get boxed in because they go for the success to quick. Take time to cultivate your dream. If you really believe in your dream there should be excitement and passion behind what you’re creating.
If you could put any celebrity in one of your designs who would it be and why?
We would put Kanye West and ASAP Rocky, because right now if they endorse your design it’s going to be around for a while. They’ve become known for their fashion minds as well as their music, and honestly the Yeezy’s reflect creative genius on Kanye’s part. We feel if they were to put on our shoes, it would signify that we definitely know what we’re doing.
Why was making the sneakers affordable and easily available so important?
We wanted the shoes to be accessible because we couldn’t stand when we wanted to buy some exclusive shoes you had to go so far out of your way to purchase a pair of nice footwear. But as far as affordable for the detail and material we use, the shoes are still expensive, but in comparison to our competition and the prices they set we’ve given a very generous price to the public. We didn’t want to set the price to high because we feel that everybody shoe be able to wear a pair of luxury brand shoes if they want. That’s part of mission to influence change in the culture.
What does the future hold for Young Hero?
We see Young Hero playing a integral part in the evolution of fashion. We want to help footwear brake away from the cycle of re-branding classic designs with different colourways. We want to help the culture get back to creating unique designs on a regular basis. Hopefully, the footwear culture embraces us and allows to impact art and creative minds across the world. We want to inspire young minds to be creative in their style while accepting their responsibility to pursue their dreams.