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Whether you like running to the Pop sounds of the Pussycat Dolls, rocking out to the Kings of Leon, grooving with Eric Prydz or psyching yourself up to the urban beat of Jay-Z, music has become a key consideration in motivating people to train and increase performance levels.

2009 sees Sony Ericsson return as the main Run To The Beat partner for a second year – this time delivering new ways to help inspire athletes to train better and beat personal bests, with the introduction of genre based running.

Participants will get the chance to fight and prove which genre of music is the best, when it comes to crossing the finish line first on Sunday 27th September 2009, at The O2 Arena in Greenwich – Pop, Dance, Rock or Urban.

As entries open for the race, and to ensure each genre is represented, race organisers are asking people to sign-up to Sony Ericsson Run To The Beat at www.runtothebeat.co.uk, where participants will be able to influence the music played around the course at the event. Music will be delivered along the course by a combination of emerging and renowned DJs and bands.

Helping to prove the science behind the psychology will be 200m Olympic athlete Christian Malcolm and the Panjabi Hit Squad.

Olympic athlete, Christian Malcolm, is the first sporting star to pledge his support to the Urban genre. He explains, “I regularly listen to Hip Hop to pump me up before a race – something with a good beat. During the Olympic Finals, I found Tie My Hands, by Lil Wayne Ft Robin Thicke was a good track to ensure I kept my cool when under pressure.”

Cathy Gilman, Chief Executive of Leukaemia Research said: “Run to the Beat 2008 helped us raise more than £400,000 to help save the lives of people of all ages diagnosed with leukaemia, lymphoma and myeloma. We plan to invest £24 million in research in 2009 so the support of even more runners at Run to the Beat this year will be crucial to our success. We’d like to thank Run to the Beat for this opportunity to save lives in our lifetime.”

Entries are now open for Sony Ericsson Run To The Beat 2009 priced at £33. The half marathon will take place on Sunday 27th September at The 02 Arena. For further information visit: www.runtothebeat.co.uk.

Let the battle commence – Rock, Pop, Dance or Urban?

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