The horseshoe meets the cat: True Religion and Baby Phat have teamed up for the first time on a limited-edition, all-low-rise collection fronted by Aniya Harvey and Kayda Bosse.
Some collaborations feel like a marketing meeting. This one sounds like a 2003 shopping trip. True Religion, the denim brand known for its horseshoe logo and thick Super T stitching, has joined forces with Baby Phat, Kimora Lee’s cat-logo streetwear label, for their first-ever collaboration. It’s a limited-edition collection, and every single bottom in it is low-rise. No exceptions.
It went on sale on Tuesday 27 October, and the faces of the campaign are It-girls Aniya Harvey and Kayda Bosse. Both are fluent in reality TV, and they’re the right pair to sell an aesthetic that was born in paparazzi shots and red-carpet arrivals.
Hot pink, crystals and a 10-inch skirt
The design brief is easy to read. True Religion supplies the signature denim, bold stitching and familiar fits. Baby Phat brings hot pink, crystal embellishment, satin, furry trims and full-on glamour. Silhouettes run from denim bootcuts, flares and baggy jeans to sweatpants and micro skirts. Fitted baby tees, satin bombers, denim and pink puffers, zip jackets and vests fill out the rest of the wardrobe.
Hot pink turns up on the denim, stitching, satin, sweats, outerwear and even the hardware. The crystals arrive as allover treatments, playful doodles and trims on tops. Standouts include an airbrushed baggy jean, a shrunken satin bomber, a denim fur mini and halter set, and a micro skirt of roughly 10 inches that pushes proportions about as far as they’ll go. You’ve been warned.
“Baby Phat gave women a new language for glamour: commanding, luxurious and entirely their own,” says Kimora Lee, CEO and founder of Baby Phat. “True Religion did the same for denim. This collection joins those two legacies. It’s not a throwback. It’s the real thing.” True Religion CMO Kristen D’Arcy calls it a way to “honour our legacy while staying connected to the culture shaping fashion today.”
Making the Campaign
The campaign is called “Making the Campaign,” and it nods to MTV’s Making the Video. Aniya and Kayda are installed in an extravagant Beverly Hills mansion for glossy, aspirational shots, and the behind-the-scenes footage plays out as a mock reality show: wardrobe, glam, confessionals, fit checks, candid reactions, controlled chaos and a final reveal. Through all of it, the one thing they’re obsessed with is low-rise jeans. Of course it is.
Heritage revivals are everywhere right now, from denim to Havaianas bringing back its original 1962 flip-flop. This collab stands out because it isn’t simply reissuing archive pieces. It reworks those codes for a generation that’s discovering Y2K style through TikTok, reality TV and fandom culture rather than Juicy-era magazines.
Where to shop it
Limited edition plus a Y2K revival usually means sizes go quickly. If a pink puffer or a crystal-trimmed baby tee has been on your list since 2004, head to the True Religion x Baby Phat shop on TrueReligion.com or to BabyPhat.com, and don’t wait too long.
