AIU prize Johnny WangWatching a fashion show is a bit like falling in love. There’s a mixture of curiosity, anticipation, butterflies and lust when beautiful clothes sail down the catwalk. And the thrill is all the more intense when watching graduate fashion shows.

Fledgling designers are taking their first steps towards fashion greatness! Flavour headed down to the American InterContinental University Fashion Show on December 10th to sneak a first love peek at the design superstars of tomorrow.

Fashion elite eagerly filled up the front row of this L’Oreal sponsored show (high street and starlet label of choice Lipsy was also in the house).  The university is renowned for producing great design talent with alumni such as Christian Siriano a former winner of the hit US show Project Runway.

Several skilled young designers had their collections on the catwalk, with the talents of students from first to final year being shown. The one to watch is definitely Kelly Halderman who used a kaleidoscope of colours in her collection creating sexy, risky couture-esque gowns and knitwear! At the end of the show prizes were awarded to some of the outstanding students and Miss Halderman scooped two!

American InterContinental University (AIU) London hosted its exclusive 2010 Fashion Show on Dec. 9 at the glamorous Music Room, located at 26 South Molton Lane, Mayfair, London.

The runway exhibited designs from first year to final year fashion design students. From menswear to women’s wear, inspiration was taken from the concept of structure including pattern cutting of 3-D geometric shapes, textiles, creative drape and rigid structure to soft sculpture.

Key industry figures were able to go behind the scenes and view designs from the AIU London students. The glamorous evening included a drinks reception with champagne on arrival, the fashion show of exciting designs set to music, plus exclusive goody bags sponsored by L’Oreal and Electric Hair.

At the event, Gill Stark, dean of fashion, AIU London said: “We were delighted to present the work of the fashion design students, who come to study from all over the world. Each design is original and individual, representing the student’s personal design philosophy and talent. We congratulate them on their achievement, and look forward to watching their futures unfold.”

Furthermore, AIU London fashion marketing students helped to produce the fashion show, managing all aspects of the production from initial brief through to public relations, set design, working with models, styling and choreography.

Internationally recognised for the quality of the programs, industry involvement and high quality graduates, AIU London is situated in the heart of the fashion industry and for 35 years has been preparing students for the field of fashion. The school’s fashion department also teaches optional modules in Paris.

For more information about AIU London or the event, please visit

Words by Mary Bello.

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