Foot Locker and adidas have today announced the launch of adidas Originals INIKI with Sofia Richie, across Europe.
The INIKI silhouette is a modern runner which combines old and new, whilst featuring the three stripes to mark the sneaker as an authentic adidas Originals.
The launch of INIKI marks the beginning of a partnership between adidas, Foot Locker and Sofia Richie. Kicking off this April, the partnership continues throughout the year, with more INIKI colourways dropping in June and September.
Considered a revival of a retro design from the archive, updated with a BOOST sole unit it has both a classic as a contemporary feel to it. The upper has a collapsible design with an integrated tong, while the iconic colour-blocking plus the three stripes make this authentically adidas Originals.
INIKI is a creation born from a clash between a retro upper and a modern sole unit. An evolution of style, uncompromising and new. When cultures in music, fashion and art all simultaneously collide, tribes of people clash to create new movements. This is the energy which embodied London forty years ago and that energy lives on today. And this is what INIKI thrives on too.
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