JayZ packshotDecoded shares the story of Jay-Z’s life through the codes that define him, told through lyrics, images and personal narrative and Flavour are giving away the special book to 10 lucky readers.

In this book, the multi-platinum selling recording artist gives unparalleled insight into his background, influences and the artistic process that shape his work.

Each chapter features a highly personal narrative section followed by a visually captivating selection of his most famous and provocative lyrics underlining the chapter’s themes, along with Jay-Z’s own ‘decoding’ of each lyric, uncovering the wordplay and stories behind the song.

With the cover featuring an image of Andy Warhol’s Rorschach this beautifully designed, fully-illustrated book tells the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of all time.

Speaking on Decoded, Jay Z says: “When I first started working on this book, I told my editor that I wanted it to do three important things. The first was to make the case that hip-hop lyrics—not just my lyrics, but those of every great MC—are poetry if you look at them closely enough. The second was I wanted the book to tell a little bit of the story of my generation, to show the context for the choices we made at a violent and chaotic crossroads in recent history. And the third piece was that I wanted the book to show how hip-hop created a way to take a very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.”

To get your hands on a copy of Decoded, simply answer the following question:

What is the correct title of Jay Z’s duet with Alicia Keys?

a) Empire State of America

b) Empire State of Music

c) Empire State of Mind

Email your answer along with your name and mobile number to [email protected] . Good luck!

 
Previous articleStyle Spy: Beyonce
Next articleMercedes – Shock Absorber
I launched Flavourmag as a platform to spotlight all things worth talking about—from travel guides to the best events, experiences, and festivals happening in the UK and around the world. Whether it’s boutique getaways, luxury holiday destinations, or standout restaurants worth the hype, I’m all about exploring and sharing the good stuff that makes life more exciting. On the tech side, I review everything from the latest cars to smartphones, headphones, and smart home gear. If it’s slick, innovative, and built to enhance your lifestyle, you’ll find me testing it out. When night falls, I switch gears and put on my DJ hat playing House music at parties, raves, and club nights across the UK. Music and events are in my DNA, and I love curating unforgettable nights filled with good vibes.