Lily Allen is back in lace for Intimissimi, and this time the Italian label has built its whole autumn around the collection she is wearing.
Allen became the brand’s UK ambassador in March, and the Autumn Winter 2026 campaign, released on 28 August and photographed by Mel Bles, keeps things indoors and close up: the garments and their details rather than a location.
She wears Pretty Flowers, the floral lace line Intimissimi treats as its signature, in navy and ivory, with the Sofia balconette bra at the centre. “I chose my favourite balconette bra, the Sofia; its shape and structure offer the best support without compromising on style,” she says.
Pretty Flowers runs to seven bra shapes this season, in navy, ivory, black, red and a dark brown, and sits alongside a silk range of slips and babydolls with lace inserts. On the brand’s European site the Pretty Flowers babydoll is €45.90 and the silk slip with lace inserts €65.90, which is the level the whole range lives at: proper silk and lace for high-street money.
The catch for British readers is that Intimissimi’s UK web shop was offline when we checked, sending you to the Italian site, so it is one to buy in the brand’s UK boutiques or to order from Intimissimi’s Pretty Flowers page with shipping in mind.
For the same floral-lace-and-silk mood with UK delivery, Boux Avenue’s Rococo Romance is the closest match, Bluebella does the embroidery, and Marks & Spencer does silk slips at similar prices.
More: Emily Atack for Agent Provocateur, our Queens of Lingerie, and the Lingerie Guides.
Flavourmag may earn a small commission from links in this article. This never affects the price you pay.
