England and Manchester United defender, Rio Ferdinand, is set to bring the world’s biggest names from sport, entertainment and politics together at the launch of his charity, The Live the Dream Foundation, on the 16th December 2009.
Ferdinand has set up the foundation to reach out to all young people including those from disadvantaged backgrounds to help them find employment within the sports, arts and cultural sectors.
The foundation will prepare young people for entering these work environments by providing training, educational support and job placement opportunities.
Rio Ferdinand, explaining why he set up the foundation, said: “I’ve always been passionate about helping those who haven’t had the best start in life – particularly young people. I was fortunate enough to realise my potential as a footballer and I want to help others do the same in whatever area they believe they have the skills.
“Essentially, the foundation is a vehicle to reach out to young people and provide them with the resources they need to unlock their potential.
“The Live the Dream Foundation will help to change lives. The launch event represents the start of an exciting journey.”
Chris Nathaniel, NVA Management CEO and co-founder of the Live the Dream Foundation added:
“Rio’s always had a very clear vision of how he wanted the foundation to proactively reach out to young people without replicating what other charities are already doing.
“The direct involvement of someone of Rio’s profile is going to help keep pushing the importance of investing in young people higher up the agenda.”