rioGuys, if you’re looking to enhance your style with a slick, clean cut look then Rio Ferdinand’s new brand FIVE is the one for you. Football legend Rio is keeping it smooth on the pitch as well as off, and with FIVE he has become a fashion icon.


Rio has collaborated with Strutt Men, part of the LXY Brand group to create FIVE and the ambitious footballer had this to say:

“I’m always looking for opportunities to expand my interests outside of football and fashion is a passion of mine…I’m looking forward to building the brand for the long term.”


Rio’s FIVE will boast the trendiest shoes and boots, some classically styled, others casually aspirated, and they’ll all get the same results – girls’ heads turning. To define the look even more, signature man-bags, accessories and wallets complete the line of FIVE for the effortlessly sexy, suave or casual swag.


It was Ian O’Connor – founder and designer of LXY Brands who set the ball rolling for Rio to collaborate with Strutt Men.

“We are thrilled to be involved in this exciting project with Rio Ferdinand, one of the most famous sportsmen on the planet. Not only is Rio a great ambassador for the game of football, he is also a fashion icon in his own right. I’m really impressed by Rio’s enthusiasm and his involvement in the design process, and he certainly has taken a hands on approach to the collection rather than just putting his name to it.”



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