Bluebella’s Black Friday event goes live worldwide on Monday 16th November with up to 50% off the whole site, just in time for party outfits and early presents.
Black Friday can feel like digging through a jumble sale with your bank card out. This one’s a bit more tempting, though. Bluebella, the London-born, female-founded lingerie brand, is launching its Black Friday event with up to 50% off across its website. It goes live worldwide on Monday 16th November, so you’ve got the weekend to get your wish list in order.
The discount covers the full Bluebella wardrobe: embroidered sets, bodysuits, hosiery and nightwear. And the timing makes it obvious what they have in mind. Party season.
Lingerie you’re meant to see
The idea behind this edit is that these pieces are designed to be seen just as much as worn underneath, and honestly, that’s the fun bit. Bluebella suggests the Julianne Long Chemise under a sharp tuxedo jacket, or the sheer Madeline bodysuit with leather trousers, finished with a pair of sheer tights.
If you’ve been tempted by the lingerie-as-outerwear thing but haven’t quite gone for it, a slip under tailoring is probably the easiest way in. The jacket does the structured work, the chemise brings the softness, and you’ve got an outfit for the office party, the long dinner or New Year’s Eve without buying a whole new dress. Fancy something a bit more relaxed for the sunnier months? Their swimwear brings that same lingerie energy to holiday dressing.
A head start on presents
With the gifting season close behind, this is also a nice early chance to sort presents that feel personal rather than predictable, whether that’s for a partner, a friend or, let’s be honest, yourself. The Soraya bra is Bluebella’s bestselling style and an easy yes. The Lavanya embroidered set makes more of a statement. And the nightwear takes care of those slow mornings after the parties, with personalised monogramming available if you want to make it feel properly thoughtful.
Here’s the bit that takes the stress out of buying lingerie for someone else. Bluebella is extending its free returns window, so anything ordered during the event can be returned free of charge until 23rd January 2027. Guessed the size wrong? There’s plenty of time to swap it well after the holidays.
About the brand
Emily Bendell founded Bluebella in 2005 with a simple idea: luxurious, sensual lingerie for self-assured women. The multi-award-winning brand has built its name on accessible luxury, with strength and sensuality treated as part of everyday life rather than kept for special occasions. If you want to see how it compares with the other big names, have a look at our Black Friday lingerie sales roundup.
Pop a reminder in your phone for Monday 16th November and head to Bluebella when the sale goes live. Whether you’re after a party outfit or ticking off the gift list early, up to 50% off with free returns into January is hard to argue with.
