Hype over Rihanna’s new perfume has been circulating for some time from across the pond, but on Friday, the Rude Boy singer officially launched her fragrance Reb’l Fleur at House of Fraser, Oxford Street.

The fragrance was launched in the States back in April, and is said to be just as popular over here- well who wouldn’t want to smell of the sexy songstress?

Reb’l Fleur (Rebel Flower) is named after a childhood nickname given to the Bajan singer by her grandmother. The name is also tattooed on RiRi’s neck.

Rihanna rocked a feathered, turquoise Antonio Berardi number and pair of nude Christian Louboutin heels to the launch. The singer also took this opportunity to showcase her new auburn tresses which have replaced her trend-setting pillar-box red hair.

Four hundred lucky House of Fraser customers had the chance to meet Rihanna on the day too.

By Rykesha Hudson

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I’m a vegetarian who hates vegetables. Contradictory I know, but that’s me, so hey! My life consists of magazines, books and old re-runs of Friends. I have worked for several North London newspapers and I am a regular guest writer for an online beauty and lifestyle magazine.I hope to inspire with my words and random thoughts to anyone willing to listen. I aim to be the best at whatever I end up doing. What that is- I don’t know just yet. But it sure will be fun finding out.