Hype over Rihanna’s new perfume has been circulating for some time from across the pond, but on Friday, the Rude Boy singer officially launched her fragrance Reb’l Fleur at House of Fraser, Oxford Street.

The fragrance was launched in the States back in April, and is said to be just as popular over here- well who wouldn’t want to smell of the sexy songstress?

Reb’l Fleur (Rebel Flower) is named after a childhood nickname given to the Bajan singer by her grandmother. The name is also tattooed on RiRi’s neck.

Rihanna rocked a feathered, turquoise Antonio Berardi number and pair of nude Christian Louboutin heels to the launch. The singer also took this opportunity to showcase her new auburn tresses which have replaced her trend-setting pillar-box red hair.

Four hundred lucky House of Fraser customers had the chance to meet Rihanna on the day too.

By Rykesha Hudson