If like most of us, the Christmas holidays mean a month of over indulgence followed by a full January detox and new fitness regime… Well, why not prepare for the ‘season to be jolly’ with an early New Year’s resolution? Set yourself a ‘get fit goal’ by entering Pedal it Pink now and make Christmas guilt free!

3_cyclistsOn Sunday 28 March 2010 Breast Cancer Campaign will be holding a women-only cycle ride called Pedal it Pink, sponsored by Santander, just outside of the City (14miles) in River Lee Country Park on the Herts/Essex border. Riders can select between a full marathon distance (26.2miles), half marathon (13.1miles) and 5k family lap, which partners and children can join in. All routes are completely enclosed in the park, so it’s safe, traffic-free and suitable for both beginners and experienced cyclists.

Entries for the first South East Pedal it Pink open on Tuesday 1 December, giving you the opportunity to set the get fit wheels in motion before the madness of the festive season takes over, plus you get to raise money for a great cause!

Over 6,400 women and 40 men are diagnosed with breast cancer each year in the South East and approximately a quarter of these cases will unfortunately be fatal.

Alex Adames, who works in the City at RiskMetrics in Tower Hill is supporting Lee Valley Park’s Pedal it Pink after her father, George, died from breast cancer 15 years ago. She said: “Most people associate breast cancer with women so it was a total shock to discover my dad had been diagnosed with this disease. Despite putting up a strong fight for seven years, he sadly passed away in December 1994 and now I want to do all I can to support breast cancer awareness.

Pedal_It_Pink_Sam_Mellish“I think Pedal it Pink is a fantastic event to raise money for research and I hope lots of women in the South East will enjoy taking part to help put the brakes on breast cancer. Not only that but the 5k family lap is a great way to involve men and hopefully encourage them to check themselves for lumps too – it’s not only women who can get this disease.”

Entry to the full marathon is £15, half marathon £10, and the 5k family lap just £5. In April this year, Olympic cycling champion and Pedal it Pink ambassador Victoria Pendleton, took part in the first ever event, in Liverpool, with her mum. She said: “I really enjoyed the event; it was refreshing not to ride on a road for a change. It was quite challenging in some parts but me and my mum had lots of fun and so did the rest of the women out on the course.”

She continued: “The Liverpool event was a fantastic success and I’m so thrilled to be supporting the one in Lee Valley too. Not only is cycling a fabulous way to get in shape but the money you raise from taking part will help Breast Cancer Campaign continue funding vital breast cancer research.

Samantha Gold, Senior Events Manager at Breast Cancer Campaign, said: “We’re so pleased to launch Pedal it Pink in the South East and hope that lots of women in the region will take up this unique challenge and contribute to a great cause. The first two Pedal it Pink’s have gone so well and we have raised over £100,000 so far! So come on ladies, dig out your bike, find your pinkest outfit and take part in this fun cycling adventure while raising money for charity.”

To join the pink revolution, visit,

email: or call 020 7749 3700.