Once upon a time, a website alone was enough to sustain your business online.
However, times have changed and you now need a strong social platform presence to succeed – these eight excellent social media tips will help your business survive and thrive.
- Plan your strategy
Without goals and objectives in place for your social media strategy, you’re nothing more than a darts player with a blindfold on. You should use the SMART (Specific, Measurable, Attainable, Realistic, Time-bound) framework when creating goals and objectives, as this ensures that they’re viable.
- Choose a few platforms
There are hundreds of social media platforms out there, but you should focus your efforts on no more than three or four. Your choices should be based primarily on which ones your customers use and this demographics guide on Digital Marketing Institute is a useful starting point.
- Show off your personality
Brand personality is one of the most powerful driving forces for attracting followers – it gives people something to relate to. Crafting a brand personality involves includes adopting a brand voice that’s attractive and immediately recognisable, telling your brand story and staying true to your core company values.
- Deliver customer service
Social media puts you in close contact with your customers so it’s the perfect place to deliver customer service. You should respond to the comments they leave on your posts and any direct messages in a timely manner. This shows that you’re a brand who cares, which will help you build strong customer relationships.
- Prioritize quality over quantity
Loads of spammy posts advertising your products won’t get you very far on social – it’s preferable to create quality valuable content that entertains, informs and aids your audience. This will help you create strong bonds of trusts and move your audience members one step closer to becoming loyal paying customers.
- Create eye-catching visuals
Vibrant visuals quickly capture attention and ensure that users don’t just scroll past the content you’ve worked hard to create. In fact, according to digital marketing expert Jeff Bullas, articles accompanied by images get 94% more views. When it comes to platforms, Instagram, Snapchat and Pinterest are primarily visual, so bear this in mind when choosing.
- Listen to customers
If you want your social media marketing to be successful, it’s essential that you look beyond your own interests and actively listen to your customers. In doing so, you’ll be able to gauge what your customers want. If you can do this on a regular basis, you’ll attract an engaged following.
- Partner with an agency
The world of social media is fast-paced, so what’s fashionable today is soon old hat. However, partner with an agency like Greedier Social Media and you’ll have access to experts in social who can help you stay ahead of the curve.
Follow these eight excellent tips and your business social media strategy will get off to a roaring start.
That’s our list! Share your thoughts in the comments section.