Converse x Charli XCX: Personalise Chuck Taylor in Limited ‘By You’ Drop

Charli XCX, the genre-defying force behind the Brat era, transforms fandom into creativity with a one-of-a-kind collaboration: the Converse x Charli XCX “By You” Custom Chuck Taylor experience.

This limited-time offering lets fans customise the iconic silhouette with details inspired by Charli’s confessional style and rebellious spirit—just in time for a fall refresh.

A Design that Feels ‘Beat-Up, Not Broken’

Charli’s personal brand of confident irreverence is stitched into every element:

  • Colour Palette: Classic Black and White, staying true to her go-to Chucks, alongside soft neutrals like Brown Rice, Winter Sky, and Bridal Rose.
  • Worn-In Aesthetic: Embrace the “lived-in” vibe with trompe-l’œil rips, faded panels, and faux scuffing that mimic her favorite battered pairs—without compromising structural integrity.
  • Custom Accents: Choose from thematic patches and license plates bearing Charli’s personal flair—options include XCX, 365, Angel, and Party Girl. For the outsole, your choice of Brat or Party Girl graphics.
  • Signature Charms: Each pair arrives with a lock-and-key heel charm etched with “Brat,” nodding to the hit track “Unlock It.”
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Charli’s Converse, Through Her Lens

Photographed by the visionary Petra Collins, the campaign imagery pulses with raw charisma—Charli in Chucks, framed with natural confidence on parade. It readies us for a drop where fans aren’t just buying shoes—they’re customizing pieces of her aesthetic DNA.

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Drop Details – Don’t Sleep on This

  • How to Customise: Head to Converse.com to mix-and-match your design.
  • Prebuilt Options: Available in White, Black, and Brown Rice for quick grabs.