Two British favourites have joined forces. Duck and Dry, London’s go-to for high-glam styling, has officially opened inside John Lewis on Oxford Street, bringing its signature blow dries, updos and treatment rituals to the store’s Ground Floor Beauty Hall.
What to Expect
The new salon is designed with modern elegance and bright interiors, offering more than just a chair. Walk in and choose from a look book of polished blow dries and updos, or head to the treatment bar for luxe finishing rituals that add shine and staying power to any look.
It is instant, walk-in beauty at its best. No booking required, no fuss. Just turn up, pick your style and leave looking polished.
Why It Matters
This is not just another salon opening. It signals a genuine shift in how beauty works on the high street. In-store beauty services are becoming a bigger part of the retail experience, transforming a routine shopping trip into something more personal, social and confidence-boosting.
Yulia Rorstrom, CEO and Founder of Duck and Dry, said: “Partnering with John Lewis, such an iconic British brand, is a true privilege for us. It’s a clear reflection of a growing trend, that beauty services can significantly enhance the retail experience. We’re incredibly proud to bring our signature styling into such a respected retail environment.”
About Duck and Dry
Duck and Dry has been pioneering experience-driven beauty since 2014. With salons in some of London’s most iconic locations, the brand has built a solid reputation for premium, feel-good styling that goes beyond just hair. Each salon offers expert services alongside curated bar, retail and event spaces, making every visit feel like a proper occasion.
The Oxford Street salon is now open. If you are shopping on Oxford Street and fancy a blow dry that actually delivers, this is your new stop.
