Searches for ‘euro summer’ are up 192% this year, and Dua Lipa’s Sicily wedding brunch look just confirmed the season’s biggest glow-up.
If you’ve been anywhere near the internet this week, you’ll have seen Dua Lipa’s Sicily wedding brunch look doing the rounds. That bronzed, sun-soaked, I-just-rolled-off-a-yacht glow isn’t just holiday luck—it’s the beauty trend of the summer. Searches for “euro summer” are up 192% this year, and the pop star’s luminous skin just poured fuel on the fire.
What exactly is euro summer skin?
Think of it as the natural evolution of the Aussie girl makeup trend that took over social media earlier in 2026. That skin-first, enhance-don’t-mask philosophy is still at the heart of it—sheer bases, warm bronzer, a glow that looks effortless rather than engineered. But euro summer skin leans warmer, more golden hour aperitivo than morning surf. It’s bronzed, dewy, luminous skin that looks like you’ve been sitting on a terrace in Sicily all week, not heavy coverage or sculpted contour.
Annabelle Taurua, a beauty expert on Fresha, the world’s leading beauty and wellness booking platform, breaks it down: “The DNA is the same—a lightweight base, minimal concealer, bronzer placed where the sun would naturally hit—but euro summer skin leans a little more golden and a little less fresh-faced. The blush is warmer, the skin has more luminosity, and there’s often a subtle bronze through the eyes rather than a clean, neutral lid.”
How to tailor it to your skin tone
The beauty of this trend? It’s genuinely for everyone, as long as you’re tailoring it to your colouring. For deeper skin tones, Taurua recommends a rich, burnished bronze and a terracotta flush. For fairer complexions, think soft champagne highlight and a peachy-coral blush rather than going too orange. “The goal is always skin that looks healthy and sun-kissed for you, not a one-size-fits-all glow,” she says. If you want to try the trend properly, booking a makeup appointment is a smart place to start—a good technician will guide you on the shades that work with your natural contrast.
Ready to channel your inner Dua? Head to Fresha to book a makeup session and get that golden-hour glow locked in before the summer’s out.
Image via Unsplash.
