The Beauty Crop’s Mini Advent Calendar Packs £120 of Treats Into a £55 Box

With 26 travel-sized products, 15 brand-new launches and a bake house theme, The Beauty Crop’s 25-Day Mini Advent Calendar gives you a lot of December for £55.

Every year the advent calendar arms race gets a bit more extravagant, and every year I find myself drawn to the ones that don’t need a second mortgage. The Beauty Crop’s new 25-Day Mini Advent Calendar is out now, and the maths is hard to argue with: £120 worth of beauty for £55.

What’s behind the doors

You get 26 travel-sized products, and 15 of them are brand-new launches. That’s what lifts this above a box of leftover stock. It’s a proper first look at what the brand is putting out next. The theme is a bake house, so think sweet treats rather than snowflakes, and the line-up mixes makeup, lip care, fragrance and a few festive extras.

The ones I’d be hunting for are the Glow Milk Lip Oil in Frosted Cherry, which sounds made for party season, and the Weightless Wonder Stay Bouncy Blush. There’s also an Electric Honey eyeshadow palette, which suggests warm, golden tones that suit a December evening. And because it’s Christmas, there’s a Gingerbread Bath Bomb in there too.

Everything is vegan friendly and cruelty free, which matters if you’re buying for someone with firm views on what goes in their makeup bag. Or if that someone is you.

A sweet treat a day

Founder Ning Cheah describes the idea simply: “We wanted this year’s Mini Advent Calendar to feel like a little sweet treat every day, bringing together bestsellers, brand-new launches and a few surprises along the way.”

That fits what The Beauty Crop is known for: playful, colourful and affordable makeup. Minis also suit an advent calendar better than they get credit for. They’re easy to test, they slip into a clutch, and they’ll get you through New Year’s Eve without filling your bathroom shelf with full-size products you might not finish.

If you’re still deciding which calendar to buy, our guide to which beauty advent calendars are actually worth it has the wider picture. At this price, though, the Mini Advent Calendar makes a strong case for itself.

Popular calendars tend to sell out before December, so don’t leave this one too late. You can buy the Mini Advent Calendar direct from The Beauty Crop for £55, whether it’s a gift or a treat for yourself.