Standfirst: Bella Hadid brings precision, movement and polished model-off-duty energy to ALO’s Pre-Fall 2026 campaign, where activewear meets a more personal vision of wellness.
Bella Hadid is back in campaign mode, this time bringing her cool, controlled presence to ALO’s Pre-Fall 2026 collection.
Photographed by Mert & Marcus and styled by Mimi Cuttrell, the campaign presents wellness as something flexible rather than a perfect destination. Movement, meditation, rest and moments alone all form part of the story, reflecting the small routines that help us feel grounded.
Movement with a fashion edge
The campaign moves between spacious studios, sweeping city views and a sunlit pool. Hadid hangs from gym rings, works with hand weights and stretches beside the water, creating images that feel athletic without losing their editorial polish.
Wet-look hair, glowing skin and direct poses sharpen the visual story. The surroundings remain minimal, allowing Hadid and the clothes to take centre stage.
It is activewear, but it is styled with the confidence of a high-fashion shoot.
The key ALO looks
The Pre-Fall collection focuses on clean monochrome separates that can move easily between workouts, travel and everyday dressing.
Featured pieces include the white Airbrush Better Together Bra with matching leggings, the black Airlift Rebel Bra, Accolade Shorts and the semi-sheer Sheer Glow Bra. Several looks are completed with the ALO Trail Sneaker, reinforcing the brand’s studio-to-street approach.
The palette stays predominantly black and white, allowing texture, fit and silhouette to create the impact.
Explore the latest collections through the official ALO website.
Bella Hadid keeps showing her range
Hadid’s strength has always been her ability to adapt without disappearing inside a campaign.
Here, she can move from quiet, poolside stillness to more physically demanding poses without breaking the controlled mood. The result feels focused and modern rather than overly staged.
It is another distinct addition to a campaign portfolio that continues to move comfortably between luxury fashion and commercial style. Her playful, Y2K-inspired appearance in Miss Sixty’s Spring 2025 campaign showed a more nostalgic side; ALO presents something cleaner, calmer and built around movement.
For Pre-Fall 2026, wellness is not shown as a flawless end goal. It is a changing rhythm—and Bella Hadid makes that rhythm look effortless.
