Victoria’s Secret has taken its most recognisable collection to the Eternal City, and the Summer 2026 Very Sexy campaign is every bit as cinematic as that setting deserves.
Abby Champion, Anok Yai, Candice Swanepoel, Imaan Hammam and Paloma Elsesser were photographed across Rome, draped over the Trevi Fountain and framed by marble, water and statuary, mostly in high-contrast black and white. The brand’s own line sets the tone: “Our Roman Empire? Perfecting the Push-Up.”
At the centre sits the Very Sexy Low-Cut Push-Up Bra, rebuilt around a daring plunge neckline, half-cup coverage and sheer lace. Hidden Push-Up technology adds up to a full cup size with no extra padding, using a memory foam sling to do the shaping instead. A rose lace overlay carries through the hero pieces.
The range stretches well past the bra into corset tops, camis, bodysuits, teddies, garter belts and slip dresses, reading as evening dressing as much as lingerie. Sizing runs XS to XXL and 30B to 42DD, with prices from £14. UK shoppers can browse the Very Sexy range at Victoria’s Secret.
Photography is by Carlijn Jacobs and Alan Li, styled by Katie Burnett, with hair by Jawara and make-up by Sam Visser.
Swanepoel, who fronts several of the strongest frames here, also topped our Queens of Lingerie ranking. For fit advice and more of the season’s best sets, see our Lingerie Guides.
