In a dazzling return to the early 2000s, Bella Hadid stars in Miss Sixty’s Spring-Summer 2025 campaign, transforming an ordinary supermarket into a vibrant runway for retro fashion.
Photographed by Carlijn Jacobs, the campaign merges the mundane with the magnificent, setting Bella amidst aisles stocked with everything from cleaning supplies to fresh fruits.

Hadid’s ensemble encapsulates the era’s signature style with low-slung jeans, tiny denim shorts, and tops that scream nostalgia. She dons a series of outfits including a cropped graphic tee, a whimsical crocheted halter, all styled by the visionary Ib Kamara. Accessories play a pivotal role, with thick, statement belts, vintage scarves, oversized bracelets, and Miss Sixty’s iconic motorcycle bag adding layers of chic to each look.

Hair stylist Jawara gives Bella a throwback hair flip with a high, voluminous ponytail, evoking the glamour of yesteryears. Makeup artist Sam Visser enhances her look with a focus on her sharp cheekbones and seductive eyes, ensuring each frame radiates classic beauty.
This campaign not only celebrates Italian fashion’s playful side but does so with a backdrop of everyday life, where carts overflow with apples and shelves are adorned with colourful household items. Miss Sixty’s latest venture with Bella Hadid is a vivid nod to the past, reimagined for the modern fashion enthusiast.
Shop the collection at misssixty.com