Pop entrepreneur, Charli XCX, has unleashed her brand new single “Boys” alongside her accompanying, self-directed music video. Featuring a whole host of cameo appearances from celebrity boys.
Pushing the boundaries of her artistry, Charlotte Aitchison (aka Charli XCX) has worked with Jerker Hansson (Zara Larsson, Terror Jnr) and Cass Lowe (Snakehips, Rudimental) on “Boys” marking the second official single from her forthcoming third album, which will be released next year.
The accompanying video – commissioned and directed by Charli herself alongside Sarah McColgan (Kendrick Lamar) – playfully challenges gender stereotypes in music videos/film and features an all-star male cast including guest appearances from Stormzy, Mark Ronson, Diplo, Joe Jonas, Brendon Urie, will.i.am, Mac DeMarco, Riz Ahmed and many more.
Charli says –
“Boys is my favourite music video I’ve ever made. I just wanna say a big thanks to all the boys involved, for totally embracing and understanding my vision and being excited by the concept p.s. no boys were harmed in the making of this video.”
Charli XCX will be supporting Halsey on her USA tour this autumn. Stay tuned for further announcements.