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From singer to fierce fashionista, Beyoncé Knowles and mother Tina Knowles brings House of Deréon to Selfridges.

On the 12th of September House of Deréon will launch an autumn/winter collection, exclusive to Selfridges stores in London, Birmingham, Manchester and Trafford. The line will feature a range of exotic prints, from leopard and snake to African rose show-stopping dresses, jumpsuits, hoodies and shorts; starting from £80.

House of Deréon was launched in 2004 for department stores in the States, Beyoncé has her grandmother the late Agnés Deréon to thank for being the inspiration behind the brand. Her grandmother was a skilled seamstress and dressmaker in Louisiana over 85 years ago; still to this day her skills and love for fashion undoubtedly lives on in her daughter Tina and granddaughter Bey. Tina Knowles said, “I am so excited about the international fall collection for House of Deréon. The combination of colours, exotic prints, and silhouettes make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the line up and we can’t wait to see the consumer’s response and how she makes it her own.”

Beyoncé herself will be coming to London to launch the fierce jungle-to-city line during London fashion week. Keep your eyes on the Selfridges website to discover how you could win a pair of tickets to the exclusive launch event which will be held in a VIP secret location to celebrate House of Deréon’s long-awaited arrival in the UK.

 

 

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