Ooho water at Selfridges

The world’s first edible water “bottle” is coming to Selfridges Birmingham to support the department store’s Project Ocean campaign.

Ooho is made entirely from seaweed and plants, with water and juices perfectly encapsulated inside and will be available exclusively in the Bullring store on June 8 for one week to mark World Oceans Day.
Ooho launches exclusively at Selfridges London. The world's first edible water vessel. Gareth Davies
Ooho launches exclusively at Selfridges. The world’s first edible water vessel.

The edible seaweed membrane is filled with filtered water or juice, but it can also be disposed of as natural food waste, where it will degrade.

It will stock the following Ooho options:
Selfridges selection blackcurrant Ooho (£1.50)
Selfridges selection elderflower & cucumber Ooho (£1.50)
Selfridges selection strawberry & rose Ooho (£1.50)
Plain Ooho small (25ml, £1)
Plain Ooho large (125ml, £1.50)
Hotshot juice Ooho (£2)
Charcoal & lime juice Ooho (£2)

Shoppers can try the radical product, which uses five times less CO2 and nine times energy compared to PET bottles. Visit for more info.

Images: Gareth Davies

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