The ten year-old’s first single “Whip My Hair,” has launched to rave reviews and is releasing digitally on November 21st and in stores the following day. The catchy tune is a celebration of freedom, energy, expression and liberating yourself by “whipping your hair.”

Willow_SmithPromo

On her partnership with Roc Nation, Will Smith and Jada Pinkett Smith stated, “After meeting with several record companies, it was clear that JAY-Z, Ty Ty, Jay Brown and the Roc Nation staff was the unquestionable choice.  Their passion for Willow combined with their boundless vision and artistic integrity made Roc Nation the perfect home for our little girl.”

On Willow’s unprecedented poise and talent Shawn “JAY-Z” Carter commented, “We at Roc Nation are excited to work with Willow.  She has an energy and enthusiasm about her music that is truly infectious.  It’s rare to find an artist with such innate talent and creativity at such a young age.  Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”

Watch Willow perform Whip My Hair in the video version.

 
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I launched Flavourmag as a platform to spotlight all things worth talking about—from travel guides to the best events, experiences, and festivals happening in the UK and around the world. Whether it’s boutique getaways, luxury holiday destinations, or standout restaurants worth the hype, I’m all about exploring and sharing the good stuff that makes life more exciting. On the tech side, I review everything from the latest cars to smartphones, headphones, and smart home gear. If it’s slick, innovative, and built to enhance your lifestyle, you’ll find me testing it out. When night falls, I switch gears and put on my DJ hat playing House music at parties, raves, and club nights across the UK. Music and events are in my DNA, and I love curating unforgettable nights filled with good vibes.