The ten year-old’s first single “Whip My Hair,” has launched to rave reviews and is releasing digitally on November 21st and in stores the following day. The catchy tune is a celebration of freedom, energy, expression and liberating yourself by “whipping your hair.”


On her partnership with Roc Nation, Will Smith and Jada Pinkett Smith stated, “After meeting with several record companies, it was clear that JAY-Z, Ty Ty, Jay Brown and the Roc Nation staff was the unquestionable choice.  Their passion for Willow combined with their boundless vision and artistic integrity made Roc Nation the perfect home for our little girl.”

On Willow’s unprecedented poise and talent Shawn “JAY-Z” Carter commented, “We at Roc Nation are excited to work with Willow.  She has an energy and enthusiasm about her music that is truly infectious.  It’s rare to find an artist with such innate talent and creativity at such a young age.  Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”

Watch Willow perform Whip My Hair in the video version.