With radio play and support from both BBC Introducing and Reprezent Radio behind her, JDA, a DIY artist in every sense of the word, has recently released her third single Sublime and is set to release her debut visuals to accompany her latest single.
The new single is a melancholy follow up to her previous distinctive singles that have already made waves – self-producing, -writing and -recording all of her material, JDA is a one-woman show, a creative force to be reckoned with.
Originally hailing from Surrey and launching her interest in music by training as a singer, JDA soon moved to London and learnt the art of production, giving her the ability to craft an entirely undiluted and individual sound and handle her music from conception to consumption.
Taking influence from UK Trip-Hop, RnB and soul, and from artists such as Kali Uchis, Mahalia and Jaz Karis, JDA’s sound encompasses minimalist production proving that less is more. Combined with heartbreak song-writing and a distinctive dreamlike ambience, JDA presents music that is both striking and unusual. Her debut visuals follow her lo-fi self-made traditions, filmed by her friend on a VHS in her bedroom and edited by JDA herself, continuing with the DIY approach.
Beginning as a beat produced by JDA herself, the newest single Sublime was always imagined with a rapper in mind, but after the single stuck, JDA got to work on penning words to match her track. Written in 5 minutes, JDA took inspiration from the theme of SZA’s single The Weekend, writing about a situation instead of a person. With a feature from HAYCHE Grimm, Sublime is a funk driven, lo-fi tune with a nod to old school RnB and a modern
Sublime stands out in a saturated landscape that welcomes DIY British RnB, and after releasing the single last month, JDA has seen support from the likes of Wordplay Magazine and Conversations About Her and the rising artist has released her debut visuals now.