100 ‘Single Ladies’ stop traffic with a spontaneous performance of Beyoncé’s famous ‘single ladies’ dance in Piccadilly Circus, to celebrate the announcement by Trident of its exclusive Beyoncé gig in November for Trident consumers.

There are 13,000 free tickets for a one-off exclusive gig at The O2 up for grabs, all you need to do is buy a packet of gum and enter a weekly ballot, visit for more info.



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