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Georgia May Jagger - Melrose Dress

The For Love & Lemons for Victoria’s Secret Spring campaign starring Georgia May Jagger is a springtime ballad – a recreation of a sunny bygone era suspended in time, and a dedication to the warmth and carefree spirit of Los Angeles in spring.

For Love & Lemons for Victoria’s Secret
For Love & Lemons for Victoria’s Secret – Elodie Blouse

Innocence and romance within the collection are highlighted with fresh, playful florals, delicate lace detailing and figure-flattering silhouettes. Breezy, vintage-inspired silhouettes are cut with intricate lace and splashes of modern neon.

For Love & Lemons for Victoria’s Secret – Buttercup Lace Thong Panty

As hard as it may seem to believe, it all started with a lemonade stand in Wyoming back in 1996. For Love & Lemons founders Laura Hall and Gillian Rose Kern met when they were both 11 years old, and, as little girls do, created a fantasy world for themselves that paved the way for what has become one of fashion’s most dreamy, romantic, recognizable brands.

Lighthearted, airy, and always fun-loving, the For Love & Lemons Spring Collection put radiant California at the fingertips of the customer and in their closets forever.

Georgia May Jagger - For Love & Lemons for Victoria’s Secret
Georgia May Jagger – For Love & Lemons for Victoria’s Secret – Lou Lace Bodysuit

Shop For Love & Lemons on ASOS and revolve.com