The For Love & Lemons for Victoria’s Secret Spring campaign starring Georgia May Jagger is a springtime ballad – a recreation of a sunny bygone era suspended in time, and a dedication to the warmth and carefree spirit of Los Angeles in spring.
Innocence and romance within the collection are highlighted with fresh, playful florals, delicate lace detailing and figure-flattering silhouettes. Breezy, vintage-inspired silhouettes are cut with intricate lace and splashes of modern neon.
As hard as it may seem to believe, it all started with a lemonade stand in Wyoming back in 1996. For Love & Lemons founders Laura Hall and Gillian Rose Kern met when they were both 11 years old, and, as little girls do, created a fantasy world for themselves that paved the way for what has become one of fashion’s most dreamy, romantic, recognizable brands.
Lighthearted, airy, and always fun-loving, the For Love & Lemons Spring Collection put radiant California at the fingertips of the customer and in their closets forever.