Fun, vibrant and unapologetically sparkly, a Lavish Alice embellished dress remains the fastest route to best-dressed at any party. Here’s how to shop the range like a regular.
Some brands do trends; Lavish Alice does occasions. The London label has built its name on structured, embellished occasionwear, sequins, pearls and crystal detailing on silhouettes sharp enough to survive the dance floor. Individual styles rotate constantly, so rather than list dresses that will have sold out by the weekend, this guide points you at the collections that stay stocked all year.
Start with the sequin and embellished edit
The heart of the brand is the sequin dresses collection, embellished minis, boucle tulip shapes and crystal-buttoned wrap dresses that photograph like couture at a high-street-adjacent price. If you have a wedding, a big birthday or a December in your diary, this page is the shortcut.
Know the signatures
Three Lavish Alice tells to look for: off-the-shoulder necklines with draped, architectural folds; pearl and crystal hardware used as structure rather than decoration; and tailored waists that make even the sparkliest dress feel deliberate rather than fancy-dress. Their pieces hold their shape all night, the engineering is the point.
Time the sale right
Lavish Alice runs a permanent sale section where last season’s embellished pieces drop hard, sequins don’t date, so buying occasionwear one season behind is the quiet power move. Post-Christmas and mid-summer are the sweet spots.
The verdict
A decade in, the formula still works: when the invitation demands effort, a Lavish Alice embellished dress does the talking. Start at the new-in dresses page, check the sale before you pay full price, and trust the structured shapes, they’re the reason the brand ended up in everyone’s party-season photos.
More from Flavourmag: browse all our party season guides, kept current all year round.
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