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Bringing burlesque to the bedroom in an Unashamedly sexy way. ‘Bluebella unveils highly risqué new ‘Body Bow‘ for Valentine’s

Bluebella’s new Jinx ‘Body Bow’ dress allows wearers to tie or untie as they choose for a sexy February 14th surprise, the new design was inspired by the award-winning brand’s All Wrapped Up Body Bow which caused a furore in the fashion world.

The Jinx Body Bow
The Jinx Body Bow

It is a fun way for couples to stylishly bring burlesque to the bedroom because the bra unties so easily and can be taken off very sexily.

The original Body Bow, worn like a present ribbon, split opinion with some commentators saying it was cheeky and fun while others said it was ‘bizarre’. Jinx is described is described as ‘flirtatious, provocative and unashamedly sexy’.

Bluebella's all wrapped up body bow
Bluebella’s all wrapped up body bow

Cosmopolitan magazine described it as ‘the most risqué piece of lingerie we’ve ever seen. The design was a huge global hit for Bluebella and its stockist Asos and sold out in countries all over the world. Bluebella was keen to repeat its success with a brand new lingerie piece which can be unwrapped just like a Valentine’s present.

Unwrapping the Jinx Body Bow
Unwrapping the Jinx Body Bow

The £38 Jinx body bow dress achieves that in delicate black chiffon. The front is created from three wide chiffon ties and each one can be tied or untied to create a number of seductive looks. Bluebella chief executive Emily Bendell said:

The All Wrapped Up Body Bow was a huge hit around the world. The fashion world either loved it or hated it – but they certainly couldn’t ignore it. It caused a huge storm everywhere and in Japan, they were queuing around the block to buy it.

Oxford University educated Bendell, 36, founded Bluebella 13 years ago because she could not find the designer lingerie she craved at High Street prices. It has grown into a highly successful international brand and recently raised £1 million through the equity funding site Crowdcube to finance a big expansion into America.

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