Australian lingerie label Honey Birdette invite s you on a heart-racing journey with the launch of their new campaign, Instant Crush.

Photographed on the captivating island of Hong Kong, the campaign stars defiant beauty Miki Hamano, adorned in the labels latest and most provocative styles as she checks into a neon-lit hotel suite for a one – night affair.

Featuring nine new collections in a decadent colour palette of deep purple, black and white, the range evokes high drama and maximum glamour.

The range of structured satin and luxurious lingerie styles are finished with silk panels, sheer tulle and intricate lace ruffles, alongside glossy gold hardware, gunmetal chains and leather tassels. The label’s signature Swiss designed floral embroidery takes on an edgier aesthetic, updated with striking copper and liquid gold lacquered foils.

Sophisticated glamour implies a hint of decadence throughout the collection, with each look perfectly teamed with a bold red lip and Honey Birdette hosiery.

Honey Birdette celebrated the launch of their new campaign on Wednesday 20 June in New York City with a VIP cocktail reception and runway show. The launch event was streamed live from 8pm (EDT) on the labels social channels, website as well as their digital storefronts across Australia and the UK.

Selected pieces from the Instant Crush collection was made available to purchase immediately after the runway show, exclusively via their Australian and UK boutiques.